Despite her interest in the academic field and the completion of postgraduate studies in engineering management, the childhood dream of making simple handicrafts, embroidery, and drawing school paintings still plays with the ideas of artist Safaa Saraira, who was born in southern Jordan in the city of Karak. Her interest in learning handicrafts increased about two years ago after she saw Turkish-made macrame on a social networking site during the Corona pandemic. She wanted to learn this craft as a hobby first and as a source of income to help her complete her studies secondly, so she contacted suppliers of materials used in the macrame industry and began training on a variety of macrame forms until she reached this distinguished level.

Safaa says that the fatigue and stress that accompanies her while preparing the macrame fades when she sees that masterpiece ready for publication and sale, which brings her happiness and optimism and gives her the incentive to do more work.

After joining the CRAFT MARKET platform, Safaa hopes that it will help her spread her business and compete with international businesses in Jordanian hands. She is also sure of the success of this platform in increasing sales, which helps her to develop and diversify her craft products in this field.