Handicrafts or traditional industries are industries based on hand or using only simple tools without the use of modern machines. It is one of the main traditional craft sectors. The term usually applies to the traditional means of making individual goods. These items have a cultural and religious significance, and usually, distinguish the term handcraft from the category in which it is most frequently used. Handmade goods are among the most traditional works, created as a necessary part of the business more than chasing it as a hobby and luxury manifestation.

Alaa Al Qasim, born in 1990, started her project with great passion and love. She made it her launch in which she expresses herself and her personality, she started handicrafts and specialized in the field of gifts, guestbooks, distributions, and other pieces that give the occasion a different specificity, In 2015, when she moved to Jordan, despite obtaining a bachelor’s degree in business administration and no less than five years of experience in it, she found herself in a field completely different from her studies and experience, but she harnessed her knowledge and experience in marketing her products and developed her ability to communicate With customers and pre-planning what the market cares about in general, Alaa considers her work an integrated process that combines planning and designing the idea, then implementing it on the ground, and then photographing it in a beautiful and attractive way to help in the process of promoting it through social media platforms, It is true that this work requires a lot of time, effort, and money, but it did not discourage her from continuing to do what she loves. She started with simple materials and limited capital, but with faith in what she was doing, she was able to overcome all the difficulties that she thought would not go away, and she was able to It proves itself in the craft market by distinguishing its pieces and the aesthetics of its designs, and by obtaining the approbation of all who purchased from it.

Alaa believes that the basis for success is continuity in work, continuous perseverance, and renewal in proportion to the surrounding variables. She hopes that her work and art will spread locally and globally. Therefore, she joined the Crafts Market platforms to be the way to achieve this goal, reach the largest segment of customers, and promote as it should. for their products.