Ayman Nafez Abu Snaineh was born and raised in Saudi Arabia. He returned with his family to Jordan, his birthplace, to complete his university studies. It was the beginning of getting to know and falling in love with everything that was made manually. Due to his lack of experience in the field of design and manufacturing, he decided to study industrial design, which was a starting point for him, so that after he graduated From university education, he got a job in Saudi Arabia in his field of specialization, which centered on designing kitchens, and after some time had passed, he wanted to start a project to highlight his potential and put his personal touch with distinctive designs, from here he decided to follow his passion and he did not know at the time what he was looking for to feel satisfied and happy. In his work, he decided to go through a new experience and search for a new profession in which he could feel his special touch and fill him with the passion he had always searched for, and from here he set off to South Africa, not knowing that he would find there the profession he had always dreamed of.

There he got acquainted with the world of natural leather, so he found the main source of these leathers and huge and multiple possibilities to get acquainted with these leathers, and from then on he decided that this profession is what he was looking for - which developed in him a love for leather, its texture, its smell, and dealing with everything related to it. There, the doors opened before him to a new learning opportunity, and he found himself dealing with leather and repairing it. From there, the matter developed to work in a factory producing leather products. he learned the basics of leather combinations and the types that are classified as high quality in the world of leather. After completing the basics in this exciting field, he began looking for how to put his own touch and created new shapes and models with a hand touch on each piece of leather. From here, he continued in pursuit of learning and delving into the field more. He traveled to Tunisia to learn new techniques in the leather industry. After mastering the extraction of the most beautiful things in the pieces, it was time to launch a project that distinguishes his love. Leather with a special touch in his homeland, Jordan, despite the many challenges and difficulties, such as bringing high-quality leather from outside Jordan due to the lack of export sources for these leathers. He was among the few who followed this art in Jordan, and after the start of the project, I found people’s love for my designs that are distinguished from others.

The dream is to obtain the necessary support to increase sales of pieces through the Crafts Market platform and to expand to countries all over the world