Handicrafts or traditional industries are industries based on hand or using only simple tools without the use of modern machines. It is one of the main traditional craft sectors. The term usually applies to the traditional means of making individual goods. These items have a cultural and religious significance, and usually, distinguish the term handcraft from the category in which it is most frequently used. Handmade goods are among the most traditional works, created as a necessary part of the business more than chasing it as a hobby and luxury manifestation, and among these crafts is crochet, which is characterized by the simplicity of its tools and the endless limit of creativity in implementing designs and pieces of it, influenced by societal culture, religions, and the surrounding nature of its formation.

The 24-year-old craftswoman, Baraa Odeh, a graduate of the University of Jordan, majoring in graphic design, worked in her field of study for two years on several sites and projects, but due to the difficulties and challenges of life, she was unable to continue in this field, and she embarked on the free businesses experience, specializing in the art of crochet. Her experience and studies made her pieces not only limited to mere intertwined threads but rather relied on the science of her designs, which contributed to transforming crochet from a simple craft into a painting of homogeneous colors and ideas. With this step in her life, she created a page for her business on social networking sites, which received great approval from the local and international community. Baraa's designs are distinguished by luxury and perfection, which made customers repeat purchases from her.

And because giving and ambition have no limits, Baraa Al-Aidi joined the Crafts Market platform, which is distinguished by its good reputation in addition to its accuracy in details and credibility in dealing, and the platform helps it expand and reach a larger number of customers locally and globally, and to be the actual starting point and success in her career.