From her love for charitable and volunteer work and her participation in it to her search for a job in the field of her university studies since 2012, artist Hala'a Al-Nuaimat hopes to find a source of income for her to help herself in providing a suitable and decent living environment, so Hala'a tried to open the doors of job opportunities with her own hands by learning and taking different courses in more than one field, for example, the typewriting course and another course in sewing. During her temporary work with one of the studies and research companies, she contributed to the expenses of the house with her mother and kept the rest of her salary, hoping that the right opportunity would come to start her own project.

And about two years ago, out of her love for drawing and sewing, Hala'a started searching for educational videos on the YouTube platform to teach hand embroidery, where she found her passion in this field and excelled in it.

Hala'a was preparing many hand-embroidered products that require high effort and concentration, but she was facing great difficulty in marketing and selling these products, so Al-Naimat believes that the CRAFT MARKET platform will help her display her products in the local and international markets and increase the chances of selling them, which It helps in the success of her project as soon as possible.