In a society suffering from difficult economic conditions, the artist Muhammad Ali Salem decided to impose his presence and to be a distinguished producer through the simplest things, as a person cannot be classified in the list of creators unless he chooses for himself a pioneering field, through which he can prove his ability to create a societal state that attracts attention, especially when it comes to a handicraft, whose basis is excellence and its content is mastery. Although he studied mechanical engineering at the university, he was passionate about art and a lover of wood, as he was able to form the most beautiful scenery, accessories, and wooden decorations professionally, confirming the depth of the art that lies within him. Muhammad relies in his work on the available types of good wood with its specifications, using several tools to carve and cut wood to obtain the final product, He pointed out that the time taken to complete the work varies between pieces, and ranges from several hours to days depending on the piece. Mohammed also expresses his happiness with his work despite the great muscular effort he needs, accuracy, and focus to avoid the risk of injury while using sharp tools, expressing his hope to pay more attention to traditional handicrafts and to allocate a permanent place to display their products. Mohammed seeks to develop the wood industries and shed light on them to keep them present in the minds of generations, so he joined the CRAFTS MARKET platform to help him spread his woodwork locally and globally, in addition to benefiting from the marketing services provided by this platform such as business photography and assistance in selling and shipping them to customers around the world.