Exploiting passion to invest time, this is how artist Lama Othman started the path in the world of embroidery about eight years ago. Despite obtaining a master's degree and work that lasted for nearly twenty years, she found herself only through needle and thread, and her conviction that the art of embroidery is a form of preserving national identity and folklore. Where embroidery is one of the oldest arts of cloth decoration, it was used in ancient civilizations to decorate the clothes of kings and clergymen, and the embroidered pieces still enjoy their value and beauty, especially if the embroidery was handmade.

The art of embroidery is not only fun, but it aims to achieve many goals, including helping the community by opening the doors to better life for workers in this profession, nurturing creativity and ingenuity, and promoting self-reliance.

Lama chose to join the CRAFT MARKET platform, because of her belief that we live in the world of globalization and technology, and therefore she considers that e-marketing is the best and fastest solution to spread her business, as she sees success through this advanced platform in providing all kinds of support to workers in manual projects.