Handicrafts or traditional industries are industries based on hand or using only simple tools without the use of modern machines. It is one of the main traditional craft sectors. The term usually applies to the traditional means of making individual goods. These items have a cultural and religious significance, and usually, distinguish the term handcraft from the category in which it is most frequently used. Handmade goods are among the most traditional businesses, created as a necessary part of the business rather than being pursued as a hobby and luxury.

The career of the artist, Muhammad Asfour, began with handicrafts by sheer coincidence, as it was born of despair after losing the job that he had been working for a long time, so when Corona stormed and we were forced to wear the masks permanently, it occurred to Muhammad to beautify this piece, which has become an essential thing that we must adhere to. In it, where he took the initiative to draw, embroider, print on masks, and design several models to satisfy all tastes, which attracted a large segment of customers, and here was the beginning of the launch due to the material obligations that burden his shoulders, and his search for a way to live and financial return, he moved after Corona to expand designs as it does not make it limited to masks, so it expanded on a larger scale with clothing, as it was working on recycling or redesigning the pieces and turning them into beautiful pieces through stitching and embroidery. Muhammad’s designs may be strange, but it is agreed that they are dazzling pieces of art with their details and accuracy, it was not enough here but moved on to decorate the tables and paintings with the art of shaping beads and embroidery. Everyone who bought from Muhammad’s products repeated the purchase process out of their admiration for what was delivered.

And due to the success of his project, which started with an attempt to find a source of income, and his discovery of the talent hidden within him, he decided to move forward with the handicraft line, and his development was the motive for continuity, and receiving orders from the customers for his goods gives him pride in what he makes, and because every dream must grow, Muhammad Al-Asfoor decided Joining the Crafts Market platform, which is concerned with supporting artisans and handicrafts, and which helps them to continue through a team with experience in the field of promotion and e-marketing in a non-profit way