The artist, Saeda Farajallah, didn't find a way to unload her energy and achieve her ambitions except in the field of handicrafts, the field that captured her passion from the beginning, as she considers that integrating into work in any of the handicrafts helps women to separate from reality with its obligations and restrictions, and to create a safe space that is It serves as an outlet for them, thus achieving a great deal of psychological peace. For this reason, Saeda chose to specialize in embroidery using the (punch needle), to enter the Jordanian market with a new type of embroidery, of which there is not much of it despite the availability of its resources and capabilities and also the profitability of its products, so she began to learn it through her relatives, and then continued to learn through websites specialized in teaching handicrafts over the Internet, until she was able to develop herself and produce many distinctive pieces with different designs and colors, using a needle she had brought from Turkey to be her business companion and success, so she tries to sell these works to be a source of income to help her face the difficult economic conditions she is experiencing. One of the biggest challenges she faced is the difficulty of marketing her products, as she tried to market her business in traditional ways, but she was unable to reach satisfactory results, so she joined the CRAFTS MARKET platform to help her spread her business locally and globally to be able to increase her sales volume and develop her project Through a platform specialized in marketing and supporting craftsmen and helping them achieve their dreams and ambitions.