The art of embroidery is a traditional skill that has been passed down from generation to generation. Each unique colored embroidered stitch represents a specific village, culture, and history. This centuries-old skill is cherished by many artists, including Safiya Ayyad.

Safiya began her love and passion in this field, through her desire to preserve her Jordanian heritage, where she inherited this craft from her mother, who had previously worked in this craft, so she decided, with the support of her husband and family, to take this craft as a source of income for her, helping her to face High life costs.

Safiya started producing a distinctive group of different embroidery works, including clothes, home accessories, and bags, which aims to preserve the heritage for future generations.

Safiya does not have any experience in the field of marketing for her products, as sales were limited to her participation in bazaars and exhibitions, so she decided to join the CRAFTS MARKET platform, as she supports craftswomen, by marketing her products and working to spread them to the largest target group of customers, by using the latest marketing methods.